Welcome to Citta Magica! I’m Christine Ndegwa, and I created this website to share my passion for jewelry and luxury wear.
Our Story
Jewelry has always been a passion of mine—not just wearing it, but understanding its craftsmanship, history, and significance. In November 2024, I created Citta Magica Jewelry as a space to share my love for fine jewelry, offer insights on how to choose and care for pieces, and explore the ever-evolving world of jewelry trends.
What We Offer
Beyond sharing my passion, Citta Magica Jewelry is also a curated space where I feature and recommend exquisite pieces from brands I admire.
Whether through partnerships, affiliate selections, or personally chosen collections, I strive to highlight jewelry that reflects elegance, sophistication, and timeless beauty.
While I don’t design jewelry myself—yet—I believe in celebrating craftsmanship and helping others find pieces that resonate with them.
Why Choose Us?
Through personal experiences and shared stories, I hope to help others navigate the world of fine jewelry. I’ve had my fair share of learning moments—like the time I accidentally put a gold chain through the wash after leaving it in a dress pocket, only to find it slightly tarnished. That heart-dropping moment led me to research jewelry care more deeply, and now I want to pass on those lessons so others can avoid similar mishaps.
Whether you’re looking for tips on maintenance, guidance on picking the perfect piece, or insights into luxury jewelry trends, Citta Magica Jewelry is here to inform and inspire—while also offering a selection of stunning jewelry for those who love timeless elegance as much as I do.
About Me
Hi, I’m Christine Ndegwa, a creative professional with a background in animation, design, marketing, and digital strategy.
Over the years, I’ve worked with clients across Africa, North America, Europe, the Middle East, and Asia, collaborating on projects in content creation, branding, customer relations, and digital marketing. These experiences gave me a deep appreciation for different cultures, aesthetics, and ways of living—expanding my perspective and shaping my creative approach.
Beyond my work in strategy and design, I’ve always been drawn to beautiful spaces, fine living, and luxury jewelry. I had often been told that I had great insight in creating beautiful spaces, a talent I can only attribute to my design background and exposure. My passion for interiors and timeless craftsmanship led me to create Citta Magica, where I bring together inspiration, expert insights, and tailored design solutions.
In April 2024, I took the step to turn this love for design into something more and started building Citta Magica. I endeavored to create interiors that blend elegance with function while reflecting each client’s unique style. Every project showcased on Citta Magica is my own, shaped by my vision and experience.
My love for design and the finer things naturally found its place here at Citta Magica Jewelry, which I created later that year. Here I share my appreciation for fine jewelry, explore trends in jewelry, and offer insights into selecting and caring for luxury jewelry. Whether it’s discussing trends or helping someone find a meaningful piece, I love being part of that journey.
Both Citta Magica and Citta Magica Jewelry are an extension of who I am—blending my creativity with my passion for aesthetics, design, and timeless beauty. At the heart of everything I do is the desire to bring elegance into everyday life, whether through a thoughtfully designed space or a perfectly chosen piece of jewelry.
I’d love to bring your vision to life! Let’s create something beautiful together—reach out at info@cittamagica.com.